Many organizations talk about the “new normal,” a supposed period of stability and normality after any disruption, and yet it is rarely a reality. Those organizations who acknowledge this have embraced the power of data to continuously transform themselves, their products, and their services, consequentially redefining industries. This goes hand in hand with customer expectations: expectations that we be more relevant and never stop innovating in search of what “relevancy” actually means. Amazon calls this the “Day One” culture
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