The post-COVID need for more technology is a golden opportunity for SaaS vendors, but the tech-purchasing process has evolved. This new reality puts greater pressure on technology vendors to become more agile and make sure their brand, message, product, and new ideas resonate in a changed buying landscape.
So, what’s important to B2B buyers? Our recent study of 252 IT decision-makers (ITDMs) uncovers the key dynamics of a new buying era and what’s on decision-makers’ minds. For instance, 72% of ITDMs said that end-users have a say in the decision-making process and 89% of c-level executives said company reputation matters the most when choosing a software provider.
Download the study to uncover more insights, such as:
What criteria are most important to ITDMs when selecting a vendor How ITDMs are evaluating emerging vendors vs. legacy solutions
The role corporate social responsibility is playing in the buying process
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