VIDEO SOLUTIONS GUIDE FOR FINANCIAL SERVICES LEADERS

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In which industry do you work? Aerospace and Aviation Agriculture and Mining Business Services Computers and Electronics Construction and Real Estate Education Energy, Raw Materials and Utilities Finance Food and Beverage Government Healthcare, Pharmaceuticals and Biotech Insurance Legal Manufacturing Marketing, Advertising and Public Relations Media, Entertainment and Publishing Non-Profit Retail Software, Internet and Technology Telecommunications Transportation Travel, Hotel, Restaurant and Recreation Wholesale and Distribution

How many people are employed by your entire organization? 1 to 9 10 to 24 25-49 50-99 100-249 250-499 500-999 1,000-4,999 5,000-9,999 10,000-49,999 50K-100K >100K

If you are using video today, what's your biggest challenge with it?

Too expensive and time intensive to produce Too difficult to measure performance / ROI / impact Too difficult to scale across all channels / customer journeys Too difficult to personalize to different audiences All of the above We are not using video today

How would you characterize your organization’s use of data to drive customer experience and marketing communications?

Advanced: Data is well organized and easily accessible for me/my team to activate Intermediate: Have the data but it's difficult to access and activate; me/my team wants to do more Novice: In the early stages of getting our data house in order We are not using data today

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