Let’s start with the main point: Marketing teams need to hand over a lot of quality leads to sales teams in order for them to close enough deals to hit the company’s revenue targets. Yet most marketers can’t accurately predict the number or size of opportunities they are going to generate or the rate at which they will turn into closed-won deals. In fact, in our recent study, 71% of marketers say they cannot predict their pipeline generation and outcomes. Read more about this topic.
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