Acquia CDP is a customer data platform thatincreases revenue and profitability for organizations. It does so with a unified view of the customer, democratized analytical insights, machine learning (ML), advanced segmentation, and data activation across marketing and customer engagement channels. Acquia CDP increases operational
efficiency and boosts revenue through a wide range of metrics such as increasing return on ad spend, boosting conversion, lifting loyalty and retention, and maximizing lifetime value.
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