This guide will help marketing and business leaders make the case for digital asset management and its role in digital transformation.
Talking points: Marketing technologies and processes must scale with demand for dynamically relevant, personalized brand experiences. Modern DAMs lead to cost savings, productivity improvements, and payoff in future customer experience and top-line growth.
Capabilities include: Dynamic personalization Device-agnostic asset formatting Direct integration with creative tools Support for high- resolution images and rich media Key Stats Multinational retailer now uploads assets 50% faster Major department store produces assets in 60% less time Online fashion retailer has reduced the cost of staffing and production by 3x
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