The Competitive Advantage of Data and Analytics for SMBs

The Competitive Advantage of Data and Analytics for SMBs

Small and medium-sized businesses (SMBs) are vital for economic growth and employment, but they must adapt to enhance their resilience in a changing market. Embracing insights-driven decision-making can offer fresh opportunities for SMBs to strengthen their positions. SMBs face common challenges in effectively utilizing data, such as skill shortages and limited knowledge about data solutions.Read the Forrester Report to learn insights for business and technology leaders planning data and analytics investments. 

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