Los portales son aplicaciones web que normalmente no requieren que los usuarios inicien sesión, lo que le permite interactuar digitalmente con sus audiencias más importantes: clientes, socios, ciudadanos, proveedores, etc. Los portales también permiten a los usuarios poco frecuentes o anónimos acceder a la información que necesitan, activar workflows que están conectados a sus otros sistemas y datos, y autoservicio sin autenticación
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