In September 2021, Premise led an initiative to follow up on the data and find out how an additional year of working from home had changed consumer habits and purchasing decisions.
Within a few days, data from Premise Contributors showed a clear difference in how consumers purchased and used beauty products at different points in the pandemic.
During this project we answered the following questions:
How many different beauty products are you using per day? Which at-home treatments do you still keep up with?
Are you wearing more or less makeup than before the start of the pandemic?
What are the top three products you’re using this year? Do they differ from the top three you used last year?