Streamline and simplify digital marketing
Digital marketing leverages online channels like email, SMS, websites, social media, and display advertising to deliver content that influences opinions and sells products and services. Effectively executing a digital marketing strategy requires a marketing automation system that can interpret customer signals across channels to deliver relevant and consistent experiences. In addition, 77% of marketing automation users see an increase in conversions.1
Marketing automation helps:
Add personalisation and relevance to campaigns Improve the quality of leads
Increase revenue and reduce costs
This guide will help marketing leaders understand how to run effective demand generation and lead management programs by targeting and personalising how you engage prospects in the buying process.