Engage customers across every channel and on any device In today’s marketing world, customers dictate the terms and times that they interact with brands. 60% of customers now have higher expectations of their digital experience than ever before.1 They want to engage with your brand on the channel of their choice and be able to cross over to a different channel seamlessly. The challenge for marketers lies in keeping up with customers and anticipating their wants, preferences, and needs across multiple devices and channels with a consistent, personalised experience. Cross-channel marketing creates more visibility and touchpoints for brands to interact with consumers at retail storefronts, on TV or radio, and across digital channels, such as email, social, mobile, and display.
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