As businesses in every sector look for CX strategies that deliver both rapid and wide-ranging ROI, forward-thinking brands like Apple, Google, Microsoft — the innovators shaping our digital future — are making digital accessibility a core priority. By making accessibility a foundational element of their customer experiences, these brands are unlocking wide-ranging business value.
How does digital accessibility drive demand and ROI?
Website accessibility can no longer be an afterthought for businesses. What once may have been a legal requirement or compliance issue is now at the forefront of leading-edge customer experience.
Just stop and think about it for a second. That “in-store pick-up” option that we all love? At the heart of it is accessibility. What about ordering online and having goods delivered right to your door? Again. digital accessibility.
Consumers are willing to pay a premium to have experiences that match their expectations, and companies that deliver reap the benefits and profits.