Deloitte Access Economics Demystifying data 2021: Unlocking the benefits of data maturity and machine learning in Australia and New Zealand

Deloitte Access Economics Demystifying data 2021: Unlocking the benefits of data maturity and machine learning in Australia and New Zealand

Data can be used in all sorts of ways to improve an organisation’s performance. Customer data can be used to help target the market better, financial data can be used to improve investment decisions, human resources decisions can be informed by employee data, and capital assets by Internet of Things (IoT) data.

Despite rapid digital adoption driven by COVID-19, data maturity levels in organisations have not improved over the past year. Three in five organisations in Australia and New Zealand still have basic or beginner data maturity levels. Data analytics has the potential to unlock significant value for organisations in this context. Economic modelling for this report finds every step of higher data maturity can lead to 6.7% growth in revenue every year.

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