Disjointed customer journeys result in poor experiences, and those moments of friction can affect every aspect of your business. But your data can save the day — if you know how to use it. Taking a data-driven approach to customer experience (CX) can streamline how customers interact with your brand. By surfacing critical insights from the vast amounts of data you’re already generating, you can identify the right information — at the right time. Then you can use it to create the types of experiences that build customer loyalty.