It’s no secret that customer behaviors and expectations of brands are constantly evolving. What worked five years ago — or even last year — may no longer work today. Customers want brands to be mind-readers and interactions have to be intuitive, timely, and valuable. Customers are more informed than ever with access to social media, comparison shopping, and reviews — all at their fingertips. They’re also saturated with marketing messages, discounts, and offers at every turn. That means for brands to win customer attention, and earn an increased share of wallet, brands have to work smarter to create meaningful experiences aligned to each customer’s lifecycle. |
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