Growth marketing drives increased user engagement by extending the boundaries of the product into marketing channels. The strategy consists of systematic techniques and principles that you can apply across multiple situations and products.
Unlike digital marketing, focused primarily on promoting products, growth marketing consists of driving customer engagement with the product. While growth marketers do use digital marketing channels, what distinguishes them is that they feature relevant, targeted product-related content.
This is your guide on how placing a higher value on goal-setting, data analysis, and testing and experimentation, can help you achieve higher engagement across marketing channels.
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