21st century, accessible Artificial Intelligence is here for the taking. Let’s break down the nuts and bolts of AI, how you can use it in your day- to-day, and how savvy marketers are already generating amazing results.
In this guide, we’ll introduce you to some AI basics, how they relate to marketing (and just how easy they are for marketers to leverage), and why AI marketing presents a fantastic opportunity for your business, no matter your budget, size, or vertical.
Today’s buyers have sky-high expectations for marketing — and these expectations extend to a growing number of channels and devices that they access almost 24/7. What’s more, marketers are also expected to have a greater hand in crafting customer experiences (CX). How are marketers supposed to deliver personalized messaging across a myriad of channels while remaining agile and responsive to customer preferences? The answer lies in AI marketing.
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