Blueshift Benchmark Report 2022: Cross Channel Marketing

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In which industry do you work? Aerospace and Aviation Agriculture and Mining Business Services Computers and Electronics Construction and Real Estate Education Energy, Raw Materials and Utilities Finance Food and Beverage Government Healthcare, Pharmaceuticals and Biotech Insurance Legal Manufacturing Marketing, Advertising and Public Relations Media, Entertainment and Publishing Non-Profit Retail Software, Internet and Technology Telecommunications Transportation Travel, Hotel, Restaurant and Recreation Wholesale and Distribution

How many people are employed by your entire organization? 1 to 9 10 to 24 25-49 50-99 100-249 250-499 500-999 1,000-4,999 5,000-9,999 10,000-49,999 50K-100K >100K

What is your most pressing customer engagement challenge?
Disconnected campaigns and low automationInability to segment customers due to resourcing limitationsLack of personalization in customer journeys

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