50 Best Practices for Email Marketers

50 Best Practices for Email Marketers

Today’s customers expect relevant, personalized email that addresses their needs in the moment. To master this balance, marketers need real-time data and intelligent analytics, as well as a thoughtful, human touch to create email that moves customers closer to important moments — and ultimately into trusted, loyal customer relationships.

To help you reach these goals, we’ve assembled 50 tried-and-true tips to guide you. If you’re just getting started with email — or if you’re looking to improve what you’ve already built — this book will help you create email that both resonates with customers and proves its own value.

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