For businesses looking to move their communications to the cloud, not choosing a true cloud solution exposes them to a host of problems, including low call quality (latency and jitter), higher reliability issues, additional costs, and potential security issues. These predicaments contribute to a diminished experience for the business, and especially the customers they seek to serve.
This is because cloud-washed solutions are simply hosted in virtualized data centers. On the other hand, true cloud solutions are hosted off-site and offer consistent, automated upgrades, and follow a multitenant architecture. They also provide selfservice, autoscaling, and usage-metering capabilities, all of which follow the definition provided by the National Institute of Standards and Technology.
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