With over 4 billion social media users worldwide, every minute 350,000 tweets are sent, 4,100 clicks on sponsored Instagram posts, 21 million snaps created and 694,000 videos viewed on TikTok. This makes social media a goldmine, full of data that can be turned into intelligence to inform growth decision-making. It’s transforming the way organisations operate, especially when it comes to communication and how they go about gathering consumer and competitive insights
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