“Online verkopen is inmiddels zeer succesvol voor de B2C-sector – en nu is het jouw beurt.”
Dit is wat B2B-bedrijven keer op keer te horen krijgen, vooral van verkopers van e-commerceoplossingen voor dit online retailsegment. B2C was digitaal, B2C was hip – terwijl “traditionele” business-to-business activiteiten hopeloos vastgeroest zaten en niet simpel ouderwets waren, maar gewoonweg oud.
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