In a world where responsive, dynamic, personalized marketing is increasingly the norm, marketers should make automated cross- channel, behavior-triggered messages a central tactic of every campaign.

In this guide, you will learn:

 How a focused segmentation strategy can result in a 5 to 20x increase in conversion

  1. How cross-channel experimentation capabilities drove up to a 63% increase in conversion lift for growth triggers
  2. The triggering best practices that can boost conversions rates up to 260%

Despite this increased performance, though, not all triggered messaging is created equal. So how do you know if you’re leaving money on the table? Download the guide to find out.


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