In a world where responsive, dynamic, personalized marketing is increasingly the norm, marketers should make automated cross- channel, behavior-triggered messages a central tactic of every campaign.
In this guide, you will learn:
How a focused segmentation strategy can result in a 5 to 20x increase in conversion
Despite this increased performance, though, not all triggered messaging is created equal. So how do you know if you’re leaving money on the table? Download the guide to find out.
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