Consumers demand omnichannel delivery promises that balance cost and speed amid supply chain disruptions. Retailers struggle to strike the right balance.
The Covid-19 pandemic triggered massive supply and demand disruptions, from inventory delays to transportation and labor shortages.
The pandemic likewise changed how consumers shopped. They pivoted to eCommerce at record- breaking speeds and volumes. Now they want to buy and receive goods the way they want—whether that’s in-store or delivery.
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