Protect Your Ad Spend from Invalid Traffic

Protect Your Ad Spend from Invalid Traffic

Invalid traffic (IVT) is endemic in online advertising and inflates an advertiser’s budget with ad clicks or impressions that a valid user never saw.

While the growth and sophistication of fraud are significant, not all IVT is fraud. Much of it is a side effect of the digital ecosystem, and the shift to programmatic is only increasing the challenges marketing teams face.

Read this white paper to learn:

  • The current state of IVT and how the industry is dealing with it
  • What defines IVT and the two different types (General vs Sophisticated)
  • What you can do to keep your ad budget safe

    Get your free copy now!

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