Invalid traffic (IVT) is endemic in online advertising and inflates an advertiser’s budget with ad clicks or impressions that a valid user never saw.
While the growth and sophistication of fraud are significant, not all IVT is fraud. Much of it is a side effect of the digital ecosystem, and the shift to programmatic is only increasing the challenges marketing teams face.
Read this white paper to learn:
- The current state of IVT and how the industry is dealing with it
- What defines IVT and the two different types (General vs Sophisticated)
- What you can do to keep your ad budget safe