Digital transformation has pushed the once divergent fields of marketing and PR closer together. No longer able to exist in silos, marketing and communications teams are increasingly collaborating on cross-media campaigns and turning to the PESO (paid, earned, shared, owned media) model to inform integration efforts.
While most marcomms pros have cracked the implementation of integrated campaigns, measuring ROI is a completely different beast.
The proliferation of MarTech means that connecting the dots between PESO media can feel overwhelming, and sometimes, PESO data sets are so large that it’s impossible to discern anything useful from them when reporting.
That’s where data visualisation comes in.
Join this on-demand webinar and hear Kaili Spear, Marketing Director at leading business intelligence solution, Grow.com, discuss the best approach to measuring cross-media campaigns.