Here are our direct-to-consumer (D2C) tips:
  1. Identify an everyday item, and make it affordable.
  2. Focus your product and marketing efforts on your customer's pain point(s)
  3. Develop a subscription-based model.
  4. Simplify choice.
  5. Take a content-first approach.
  6. Offer easy, no-fee returns.
  7. Make use of celebrity influencers.

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