Mystery shoppers have a unique, hands-on experience that requires them to take a look at very specific aspects of their on-location visit. A well-established mystery shopping program allows businesses to assess a wide variety of scenarios that would otherwise go unnoticed. In this piece we cover:
How to optimize CX through mystery shopping Traditional (in house) vs. crowdsourced mystery shopping
Four steps to implementing successful mystery shopping programs Crowdsourced mystery shopping in action (use-cases)
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