Loyalty programs stepped up during the pandemic, revealing the revenue generation potential they represent for airlines. Major carriers worldwide tapped into this potential by selling miles to third parties and even using their loyalty assets to secure lifeline funding. Selling miles is all about acquiring members for a loyalty program and nurturing them to a higher level of engagement with the currency. Ultimately, the goal is to steer customers towards the everyday earn opportunities through the airline’s co-branded credit card or partner network
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