Firms Brace For The Quake With Customer-Journey Analytics

Firms Brace For The Quake With Customer-Journey Analytics

Adobe commissioned Forrester Consulting to evaluate the role of analytics for customer insights during the COVID-19 pandemic and beyond. Forrester conducted a global online survey of 591 customer analytics decision-makers at midsize and large firms across industries to explore this topic. We found that although customer analytics are critical to delivering on key marketing objectives, firms need to work to be ready for the next disruptive event.

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