While “Dynamic Pricing” is a popular topic in the air cargo industry, it has yet to become an established and robust industry standard and practice. Unlike retailers in other industries, air
cargo carriers are only just starting to try to combine modern technology with advanced data science and analytics to turn their pricing strategies into a differentiated competitive advantage. Companies that adopt Dynamic Pricing adapt better to market conditions by raising and lowering prices based on seasonality, offer and demand, and customer profiles, among many other factors. Real-time access to internal and external data is key to increasing business visibility and making pricing decisions based on current conditions or even predicted future
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