The holiday season is the most joyful time of the year, and for retailers, it’s also the busiest.
For consumers in Europe, the Middle East and Africa (EMEA), it’s one of the most hectic periods as they juggle festive preparation and gift-buying with their regular schedules. The festive season continues to be a period where consumers are making purchases, with 8 in 10 EMEA holiday shoppers saying they spent more or the same in 2021, as compared to 20201.
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