“CCM technology supports the creation, management, and distribution of B2Cor B2B customer communications. CCM applications create personalised, ondemand communications that support multi-experience distribution, oftenbased on the recipient’s preferences, rather than the senders. CCM solutions are primarily used in industries like insurance, banking, healthcare, and utilitiesto generate documents such as invoices, statements, correspondence, alerts/ notifications, and marketing communications. These communications are often highly regulated and contain personally identifiable information (PII) such as account numbers, financial data, or health information. As a result, these systems provide a level of governance, auditing, and data security that is not always necessary in marketing-based communication platforms.”
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