CCM 10 A Beginner’s Guide to Customer Communication Management Technology

CCM 10 A Beginner’s Guide to Customer Communication Management Technology

We all know that companies compete today based on customer experience. Today’s customers want relevant, personalised communications that are available on-demand and accessible via the device of their choice. But in this discussion, we’re not talking about marketing communications that attract customers through social campaigns or digital ads. We’re talking about all the interactions that occur after that – quotes, customer onboarding, contracts, welcome kits, bills, statements, upsell/cross-sell communications, and so on

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