Account-Based Marketing Services That Engage High-Value B2B Buyers
We align marketing and sales to target, engage, and convert your most valuable accounts. RP TechMedia delivers precise, scalable account-based marketing services that help B2B companies connect with decision-makers and accelerate growth.
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Connect with an ABM strategist today and discover how we can target your best-fit B2B accounts.
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What is Account-Based Marketing?
Account-Based Marketing (ABM) is a strategic B2B marketing approach that focuses resources on a clearly defined set of high-value accounts. Unlike traditional lead generation that casts a wide net, ABM centres around personalized, account-specific outreach to drive deeper engagement and higher conversion rates.
ABM aligns marketing and sales teams to work collaboratively in targeting best-fit accounts with tailored messaging, creating a more relevant and efficient buyer journey.
Why ABM is Crucial for B2B Growth
ABM has emerged as a go-to strategy for growth-focused B2B companies and for good reason:
Generic campaigns no longer cut it. ABM enables hyper-targeted outreach that speaks directly to buyer pain points.
ABM nurtures relationships throughout the journey, helping shorten the sales cycle.
Focused spend on the right accounts often results in significantly higher returns.
ABM bridges the gap between teams, improving efficiency and accountability.
Our Account-Based Marketing Strategy
At RP TechMedia, we follow a structured, data-driven approach to ABM execution:
Intelligent Account Selection:
Using firmographics, technographics, and behavioural signals to define your Ideal Customer Profile (ICP).
Deep Research & Contact Profiling:
We build detailed profiles for each target account and key stakeholders.
Personalized Messaging:
We craft customized content and outreach strategies for each account.
Multichannel Delivery:
Combining email, phone, LinkedIn, retargeting, and more to maximize engagement.
ABM Campaign Types We Offer
RP TechMedia offers tailored campaign models depending on your goals and resources:
1:1 ABM
Hyper-personalized campaigns targeting individual accounts. Ideal for enterprise deals
1: Few ABM
Targeted outreach to small groups of accounts with similar characteristics. Great for mid-market segments.
1: Many ABM
Broader campaigns leveraging automation and segmentation for scalable personalization.
Each model is supported by our proprietary tech stack and experienced ABM strategists.
Tools & Channels We Use for ABM Success
We deploy a robust mix of technology and human-led outreach to execute effective campaigns:
We deploy a robust mix of technology and human-led outreach to execute effective campaigns:
- CRM and Marketing Automation Tools
- LinkedIn Ads, Sponsored InMail, and Account Targeting
- Programmatic Display & Retargeting Ads
- Email Drip Campaigns with Intelligent Triggers
- Tele-outreach and Conversational Marketing
- Content Syndication to reach buyers in trusted environments
These account based marketing tactics ensure every touchpoint is intentional and impactful.
Why Choose RP TechMedia for ABM
Partnering with RP TechMedia means you get:
🌐 Dedicated ABM Specialists
Strategists, data analysts, copywriters, and outreach experts under one roof.
🤖 Human-First, Tech-Powered Approach
We combine automation with human insight for meaningful, authentic engagement.
📊 Full-Funnel Attribution
Track which accounts are engaging and how they’re progressing through your funnel.
🌍 Global Delivery Capabilities
Run campaigns across time zones with agility and consistency.
🤝 Integrated Collaboration
We work as an extension of your sales and marketing teams—not just a vendor.
Results
You Can Expect
Our ABM campaigns deliver measurable outcomes that drive growth:
- Increased deal velocity through focused nurturing
- Higher conversion rates from personalized engagement
- Greater pipeline contribution from strategic accounts
- Lower cost per acquisition by reducing wasteful spend
Frequently Asked Questions
What industries do you support for ABM?
We specialize in B2B verticals including SaaS, IT services, FinTech, HRTech, and more.
How long does an ABM campaign take?
Typical execution time ranges from 4–12 weeks depending on the campaign type.
What’s the minimum number of accounts you work with?
We usually start with a minimum of 20–30 accounts for 1: Few or 1:Many campaigns.
Do you work with internal sales teams?
Yes, we collaborate closely with your SDRs/BDRs for handoff and feedback.
Ready to Accelerate Your ABM Program?
Launch Your First ABM Campaign Today
Partner with RP TechMedia to build a strategy that delivers measurable results.
