For many years, airline and hotel loyalty programs have catered to an older audience. The bread and butter of these loyalty programs has always been the 45+ year-old business traveler. But in the aftermath of the pandemic, loyalty leaders are urgently looking for ways to attract and engage with younger customers – searching for the holy grail of the Millennial and GenZ customer. The post-pandemic customer profile has skewed much younger and much more toward a leisure customer base. The future of business travel from an older audience is still very much in the air.
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