The importance of CX has grown suddenly and dramatically since 2019, with the COVID-19 pandemic accelerating customer expectations for digital interactions and services.
Yet CX does not happen in a vacuum and is most effective when working in coordination with other teams such as product development, customer service, contact centres and many more who play a part in delivering customer experience.
We’ve developed this five-step guide to keep pace with CX technology and best practices and align with various teams across the business to ensure your CX program has the right foundation to deliver results for your organization.
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